Preparing to Scale
Land Gorilla’s Sales & Marketing team were preparing for scale and needed a CRM to help drive a repeatable process. Their CRM and sales process had changed multiple times while growing, and management was starting to see that it was unclear to new users what the data meant. They saw HubSpot’s CRM tools as the best fit to start normalizing their data and streamlining their process. The existing CRM structure needed some serious work, and because of this the team was constantly questioning the validity of the data. They found themselves using spreadsheets to do analysis outside the system because that was the only way they felt confident with the numbers and data points they were working with… Even though they had a CRM system. This was a big red flag and a point of frustration for their team.