Choosing the right systems for scale after funding
As 2018 was coming to an end, Avora had recently closed a Series A funding round and was quickly expanding its customer base. A result of this was needing to scale their Sales and Customer Success teams to support new customers, and they needed systems and processes in place to support that internal growth. Avora was in a financial place to start executing, and this investment gave them the freedom to implement technology that would support scale within the Sales and Customer
Success orgs. In the past, their teams were quick to review and select new software, however they consistently lacked the bandwidth to ensure adoption throughout the team and sometimes struggled to see ROI from their software purchases.
Avora needed help with the process of integrating new software platforms into their workflow, and wanted confidence that current and new team members would be learning to work in a functional and optimized tech stack.